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Tales and Tomes
The Four - The Hidden DNA of Amazon, Apple, Facebook and Google
The Four - The Hidden DNA of Amazon, Apple, Facebook and Google
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In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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